Laurea Triennale L-12

• Business Management- Attività Laboratoriale (SECS-P/07)

francesco.orlando@ciels.it

Istruzione e formazione:

• 1992, Master for the Diplomatic Career, University of Padua – ENA École Nationale d’Administration, awarded the Italian Ministry of Foreign Affairs scholarship.
• 1994, Present Several Management and Marketing courses SDA Business School, Bocconi University of Milan, ISTUD.
• 1991, Master Degree in Political Science, International Relations University of Padua, final thesis: “The EEC policy for audio-visuals”.

Attività di doceza:

• A.A 2021-oggi, Professor of Marketing at the University of Padua, Faculty of Statistical science. I am serving as Professor of Marketing for the academic year 2021/2022, preparing last year students of Bachelor degree on the marketing theory and technicalities.
• A.A. 2019-21, Professor of Strategy at the University of Padua, Faculty of Economics and Law. I served as Professor of Strategy for the academic year 2019/2020 and 2020/2021, preparing last year students of Master degree on designing pragmatic business strategies and connecting the University with several companies;
• A.A. 2018-21, Professor of Innovation management at the University of Ferrara, Faculty of Architecture, Industrial Design. I served as Professor of Innovation management for academic years 2017/2018, 2018/2019, 2019/2020 and starting 2020/2021, preparing first and second year students of Master degree on designing products/services in line with new market needs, through modern interfunctional processes, and connecting the University with several companies.
• A.A. 2011-14, Professor of Marketing at the University of Ferrara, Faculty of Architecture, Industrial Design. I served as Professor of Marketing for 3 academic years, 2011/12, 2012/13, 2013/14, preparing last year students on designing products in line with market needs, and connecting the University with several companies.

Altre Experienze Professionali:

• 2018 ad oggi, Non-Executive Chairman of Caffeina SpA, Digital MarketingAgencyCaffeina is one of the biggest digital marketing agencies in Italy and fastest growing companies inEurope according to the Financial Times ranking. It helps the clients awaken the energy of theirbrands through strategy, creativity, and the integrated management of digital communication tools;
• 2005 ad oggi, Founder and President of Fair Play Group SA, Worldwide International business, and management engineering boutique Fair Play is an international strategic consulting boutique, active since 2005, operating in 4 countries and focused on business design and business engineering for medium-sized branded enterprises. We are specialised in Strategy, Sales and Marketing, and Business performance for the growth of branded medium sized enterprises. We have our head office in Italy in Padua and in Switzerland in Lausanne, and offices or operations in UK, Mexico. Benetton, Gucci, Hublot distribution, Geox, Technogym, Pininfarina, McLaren, Aston Martin, Veolia, some of our customers.

Pubblicazioni:

• I am also author of several articles on economics and business for Italian top newspapers and magazines (Confindustria Italia – the national association of entrepreneurs, Il Corriere della Sera – the most important Italian newspaper). I am also guest contributor for TheMarketingMogul.com.