Educational offer / First level postgraduate's courses / Digital Communication for Business Internationalization

Digital Communication for Business Internationalization

Duration: 1 years

Credits: 60

The Master in Digital Communication for Business Internationalisation at CIELS is designed for students and professionals who want to develop advanced digital communication skills and apply them to international markets.

The programme combines digital marketing, content creation, e-commerce, digital advertising, SEO, data analysis and multilingual communication. Students develop practical skills to support companies and brands in their international growth.

The Master is a one-year professional programme worth 60 ECTS credits, with classes available at the CIELS campuses in Padua and Palermo for the 2026/2027 academic year.

Why study Digital Communication at CIELS?

Digital communication plays a central role in how companies build their brands, reach customers and enter international markets.

Today, digital professionals need more than technical knowledge. They must understand audiences, develop effective content strategies, analyse performance and communicate across different languages and cultural contexts.

The CIELS Master combines these areas in a specialised programme focused on digital communication and business internationalisation.

Students develop a multidisciplinary profile that connects digital marketing, communication strategy, technology, content creation and foreign languages.

What will you study?

The programme combines academic teaching with practical activities and specialised workshops.

Students explore the main tools and strategies used in modern digital communication, with a particular focus on international business contexts.

Digital Marketing and Social Media

The programme covers the principles and tools of digital marketing and social media communication.

Students explore areas including:

Web and Social Media Marketing
Digital Advertising
Social Media Marketing
Digital communication strategies
Online promotion
Customer relationship management
International digital communication

The practical approach allows students to connect strategic concepts with real communication and marketing activities.

Artificial Intelligence for Digital Marketing

Artificial Intelligence is an integral part of the programme’s approach to modern digital marketing.

Students explore how AI can support marketing strategies, content development, customer relationships and digital communication processes.

The objective is to understand how emerging technologies can be integrated into effective digital strategies while maintaining a clear focus on business objectives and target audiences.

E-commerce, CRM and Digital Platforms

The Master also explores digital communication in e-commerce environments.

Students develop knowledge of areas such as:

e-commerce communication;
Customer Relationship Management;
SEO and SEM;
email marketing;
digital campaigns;
market analysis;
online customer journeys;
digital content creation.

This multidisciplinary approach helps students understand how different digital channels work together throughout the customer journey.

Practical Workshops in Digital Communication

Practical training is a key part of the CIELS approach.

Workshops allow students to apply the concepts covered during classes and develop professional skills through practical activities.

Web Analytics

The Web Analytics workshop introduces students to digital performance measurement and data analysis.

Students work with measurement strategies, KPIs, traffic analysis and digital reporting, developing the ability to evaluate the effectiveness of online communication activities.

The programme also includes tools such as Google Analytics 4 and Looker Studio.

Brand Reputation, Positioning and SEO Strategy

This workshop focuses on the relationship between brand reputation, positioning and search visibility.

Students explore how SEO strategies can support brand awareness, digital positioning and online communication.

The objective is to understand how companies can build a consistent and competitive digital presence in increasingly international markets.

Viral, Emotional and Guerrilla Marketing

The programme examines creative approaches to digital marketing designed to attract attention and increase audience engagement.

Students explore different communication strategies and the role of creativity in developing memorable digital campaigns.

Photography, Video Making and Visual Identity

Digital communication increasingly relies on visual content.

The programme therefore includes practical activities focused on photography, video making and visual identity.

Students develop an understanding of how visual assets can support brand communication across different digital channels.

Languages for International Communication

One of the distinctive elements of the CIELS Master is the combination of digital communication and language skills.

For the 2026/2027 academic year, students study English as a compulsory language together with a second language selected from French, Russian, Spanish, German and Chinese.

Students can also choose an additional third language from the available options.

Language training is connected to professional communication and specialised terminology, helping students operate in multilingual and multicultural business environments.

Internship and Practical Experience

The Master includes a professional internship worth 6 ECTS credits.

The internship provides an opportunity to apply the knowledge and skills developed during the programme in a professional environment.

This practical component complements the workshops and academic classes, helping students build a profile that combines theoretical knowledge with professional experience.

The programme also includes a final examination worth 6 ECTS credits.

Career Opportunities

The Master in Digital Communication prepares graduates to work in digital communication, marketing and business internationalisation.

The skills developed during the programme can be applied to roles such as:

Digital Marketing Specialist
Social Media Manager
E-commerce Specialist
Digital Communication Specialist
Content Creator
Digital Advertising Specialist
SEO Specialist
Brand Communication Specialist
International Marketing Specialist
Digital Content Specialist

The programme is particularly suited to professionals who want to combine digital communication skills with foreign languages and international business expertise.

Master Programme Overview

Programme -> Master in Digital Communication for Business Internationalisation
Duration -> 1 year
Credits -> 60 ECTS
Campuses -> Padua and Palermo
Academic year -> 2026/2027
Languages -> English + a second foreign language
Second language options -> French, Russian, Spanish, German or Chinese
Format -> Blended learning: on-campus and online
Internship -> Included
Final assessment -> Included
Maximum enrolment -> 50 students
Minimum number for programme activation -> 10 students

Programme details, academic activities and organisational arrangements may be updated from one academic year to another.

Who is the Master in Digital Communication for?

The Master is designed for graduates and professionals who want to specialise in digital communication and international business.

It is particularly suitable for those interested in digital marketing, social media, e-commerce, content creation, online advertising and international brand communication.

The programme is also relevant for students who want to combine their digital skills with foreign languages and develop a professional profile suited to multilingual and multicultural business environments.

PRIMO ANNO
INSEGNAMENTO	SSD	CREDITI
Insegnamento a scelta tra:		6
Web and social media marketing Il corso forma futuri social media manager, insegnando a creare contenuti coinvolgenti, gestire community e sviluppare strategie di marketing digitale. Si impara a pianificare contenuti per piattaforme come Facebook, Instagram, LinkedIn e TikTok, gestire campagne pubblicitarie (Facebook Ads, PPC) e utilizzare strumenti di analisi per valutare l’efficacia delle campagne. Attraverso case study e progetti pratici, il corso offre un apprendimento esperienziale rendendo gli studenti autonomi nella gestione della comunicazione digitale per aziende di diverse dimensioni.	IINF-05/A
Strategie di digital advertising Il corso è progettato per fornire una panoramica completa su strategie e tattiche di advertising su touch point digitali, con un focus sia sulla teoria che sulla pratica. Si impara a creare e ottimizzare campagne di advertising efficaci, utilizzando le principali piattaforme disponibili. Vengono analizzate le fasi dell’aware, le strategie operative e i principali framework di marketing. Si esplorano le piattaforme di advertising (Google, Meta, LinkedIn, TikTok) e l’uso dell’Intelligenza Artificiale nelle attività di marketing.	IINF-05/A
Insegnamento a scelta tra:		6
Intelligenza Artificiale per il Digital Marketing Il corso ha l’obiettivo di fornire una comprensione approfondita delle applicazioni pratiche dell’IA nel mondo del marketing digitale. Questo corso combina la teoria sull’IA con applicazioni pratiche per migliorare le strategie di marketing, ottimizzare le campagne e personalizzare l’esperienza degli utenti.	IINF-05/A
Analisi e progettazione multimediale per siti e per l’e-commerce con introduzione ai Customer Relationship Management (CRM) Questo corso fornisce una panoramica completa dei principi chiave dell’analisi e progettazione multimediale per siti e per l’e-commerce. Si impara a creare contenuti multimediali efficaci e a sviluppare strategie di marketing digitale mirate (SEO – Ottimizzazione per i motori di ricerca / SEM -Marketing sui motori di ricerca / Social media marketing / Email marketing). Vengono introdotte le basi dell’analisi di mercato e del project management per gestire progetti di e-commerce di successo. Inoltre saranno fornite le basi sull’utilizzo dei CRM per la gestione delle relazioni con i clienti e sull’uso delle tecnologie per migliorare l’interazione e la fidelizzazione.	IINF-05/A
Tecniche traduttologiche Inglese 1 Traduzione Attiva 1 Il corso, di natura teorico-pratica, mira a sviluppare le competenze degli studenti nella traduzione dall’italiano alla lingua di arrivo, insegnando loro a riconoscere le tipologie e gli elementi chiave del testo di partenza e a scegliere la strategia traduttiva più adatta, garantendo correttezza e fluidità. Durante il corso, vengono tradotti testi esemplificativi, arricchendo il lessico e approfondendo aspetti grammaticali e stilistici utili in ambito lavorativo. Traduzione Passiva 1 Il corso si concentra sulla traduzione di testi divulgativi, semi-specialistici e specialistici legati alle discipline accademiche del corso di studi, includendo anche approfondimenti teorici su grammatica e caratteristiche testuali rilevanti per la traduzione verso l’italiano. Si mira a sviluppare solide competenze linguistiche e di comprensione di testi, stimolare l’analisi testuale e il pensiero critico, favorire l’uso di risorse terminologiche e strumenti informatici e incoraggiare l’autonomia nello studio e nella revisione.	ANGL-01/C	8
Tecniche traduttologiche Seconda Lingua 1 Traduzione Attiva 1 Il corso, di natura teorico-pratica, mira a sviluppare le competenze degli studenti nella traduzione dall’italiano alla lingua di arrivo, insegnando loro a riconoscere le tipologie e gli elementi chiave del testo di partenza e a scegliere la strategia traduttiva più adatta, garantendo correttezza e fluidità. Durante il corso, vengono tradotti testi esemplificativi, arricchendo il lessico e approfondendo aspetti grammaticali e stilistici utili in ambito lavorativo. Traduzione Passiva 1 Il corso si concentra sulla traduzione di testi divulgativi, semi-specialistici e specialistici legati alle discipline accademiche del corso di studi, includendo anche approfondimenti teorici su grammatica e caratteristiche testuali rilevanti per la traduzione verso l’italiano. Si mira a sviluppare solide competenze linguistiche e di comprensione di testi, stimolare l’analisi testuale e il pensiero critico, favorire l’uso di risorse terminologiche e strumenti informatici e incoraggiare l’autonomia nello studio e nella revisione.	FRAN-01/B SPAN-01/C GERM-01/C SLAV-01/A ASIA-01/F	8
Attività Laboratoriali in Digital Communication and Marketing:
Web analytics Il corso offre una panoramica completa sulla Web Analytics, con un focus pratico. Gli studenti imparano a creare piani di misurazione e tracciamento, configurare Google Analytics 4, leggere report standard e personalizzati con Google Analytics 4 e Looker Studio. Al termine, si è in grado di selezionare le giuste KPI, impostare piani di misurazione, comprendere le differenze tra UA e GA4, tracciare il traffico, rispondere a domande di business con report personalizzati e collaborare efficacemente nella condivisione dei risultati.	GSPS-06/A	5
Brand reputation, positioning e SEO strategy Il laboratorio offre un approccio pratico alle dinamiche di gestione della reputazione aziendale online e al posizionamento del brand. Si acquisiscono competenze per migliorare la visibilità e credibilità delle aziende, affrontando le sfide del branding in un mercato competitivo. Il corso combina teoria e pratica, approfondendo concetti come brand awareness, identity, positioning e ottimizzazione SEO, fornendo gli strumenti per sviluppare strategie efficaci di brand reputation e posizionamento.	GSPS-06/A	5
Viral, emotional and guerrilla marketing Il corso mira a fornire una conoscenza teorica e pratica approfondita, permettendo agli studenti di acquisire competenze utili per applicare il marketing in ambito professionale, affrontando le nuove sfide legate alle tecnologie digitali e alla comunicazione online. Partendo dai principi fondamentali del marketing, analizzandoli nelle loro funzioni e variabili, vengono presi in esame i tre metodi strategici, considerando la loro evoluzione nel tempo e concentrandosi poi sull’applicabilità più attuale, considerando le peculiarità culturali e tecniche della comunicazione digitale d’impresa.	GSPS-06/A	5
Fotografia, video making e identità visiva Il corso si propone di sviluppare una comprensione approfondita del linguaggio visuale, attraverso analisi e case history, con un focus sulla fotografia e la sua applicazione in vari settori. L’obiettivo è formare un senso critico e pratico verso la fotografia, educando alla visualità e alla creazione di contenuti fotografici in diversi generi. Il corso include l’ideazione di comunicazioni visive per prodotti, analisi del marketing e delle tipologie di comunicazione online e offline, preparando gli studenti a lavorare autonomamente nella produzione fotografica.	GSPS-06/A	5
Tirocinio Formativo	–	6
Prova Finale	–	6
TOTALE CREDITI		60

Goals

The goals of the First-level Postgraduate's Course DIGITAL COMMUNICATION FOR BUSINESS INTERNATIONALIZATION are

– to know the theories and methods of applying marketing to the world of the web and social media;
– to know how to plan the promotion of a product and know the tools to use for e-commerce on the web or app;
– to practice using digital media creation tools from the point of view of content, graphics, video making;
– to strengthen linguistic knowledge, microlanguages and terminology for at least two foreign languages, to be used to facilitate corporate internalization processes.

Profile and professional opportunities

Details

The Master is aimed at professionals who work in the field of digital communication, who, at the end of the Master, will be able to produce effective multimedia content in the language in the promotional channels of any reality to promote the internationalization of the product, making use of their knowledge of languages, marketing and multimedia communication.

Digital Marketing Specialist
Social Media Manager
E-commerce Specialist
Digital Communication Specialist
Content Creator
Digital Advertising Specialist
SEO Specialist
Brand Communication Specialist
International Marketing Specialist
Digital Content Specialist

FAQ

Details

How long does the Master in Digital Communication last?

The Master lasts one year and awards 60 ECTS credits. The programme includes academic classes, practical workshops, a professional internship and a final assessment.

Where is the Master offered?

For the 2026/2027 academic year, the Master in Digital Communication for Business Internationalisation is offered at the CIELS campuses in Padua and Palermo.

Which languages can I study?

English is compulsory. Students can choose a second language from French, Russian, Spanish, German and Chinese. An additional third language may also be available according to the programme options.

Does the Master include practical training?

Yes. The programme includes practical workshops covering areas such as Web Analytics, SEO Strategy, brand reputation, positioning, digital marketing, photography and video making, as well as a professional internship.

What skills will I develop?

Students develop skills in digital marketing, social media, e-commerce, digital advertising, SEO, analytics, content creation, visual communication and multilingual business communication.

What career opportunities are available after the Master?

Graduates can pursue professional opportunities in digital marketing, social media management, e-commerce, digital communication, content creation, digital advertising, SEO and international marketing.

Info & Helpful links

Admission for Postgraduate degrees and Higher education

Fees and contributions – Higher education

Scholarships and financial aid

One-to-one interview